The past few weeks have been pretty significant for Who Has The Biggest Brain? Our competitive brain trainer reached 1 million installs as well as breaking into the Facebook games top-10 by active users (235,000 today). It’s currently at #7 chasing the likes of Scrabulous and Texas Hold’em Poker!
It’s great to be in the top-10 less than 100 days after launch, but at Playfish we’re even more excited about the engagement the game is generating. Who Has The Biggest Brain? generates more than 1 million games played per day, with active users playing for around 25-30 minutes per day. Compared to the average time spent by Facebook users of around 20-25 minutes a day on the site we think our figures are pretty significant.
We might not be at the level of the 50+ minutes a day racked up by the average user of casual games portal Pogo, but we’re still encouraged by our progress so far. It’s also been fun seeing Who Has The Biggest Brain? Become an object around which people interact socially, with some intense bragging and discussion about techniques going on in the forum.
Our data provides an interesting counterpoint to Reuters’ recent article on how ‘social networks need to be useful to make money’, which was pretty down on “lightweight” games in favour of more “practical” applications like stock quotes and booking tickets.
We’d argue that successful social games are anything but lightweight, especially when the social features are truly integrated with the gameplay. What do you think?