Comments on: Scrabble versus Scrabulous Facebook fight will show whether brands matter for social games http://blog.playfish.com/2008/04/08/scrabble-versus-scrabulous-facebook-fight-will-show-whether-brands-matter-for-social-games/ Cool new games, upcoming goodies, sneak previews and general life update from the Playfish team Fri, 20 Nov 2009 20:39:58 +0000 http://wordpress.com/ hourly 1 By: Gostixel http://blog.playfish.com/2008/04/08/scrabble-versus-scrabulous-facebook-fight-will-show-whether-brands-matter-for-social-games/#comment-2245 Gostixel Sat, 16 May 2009 09:59:56 +0000 http://playfish.wordpress.com/?p=104#comment-2245 Да,согласен с предыдущими высказываниями ^..^ Bye Да,согласен с предыдущими высказываниями
^..^ Bye

]]> By: kristian segerstrale http://blog.playfish.com/2008/04/08/scrabble-versus-scrabulous-facebook-fight-will-show-whether-brands-matter-for-social-games/#comment-115 kristian segerstrale Mon, 14 Apr 2008 18:02:04 +0000 http://playfish.wordpress.com/?p=104#comment-115 Thanks Dan - good points both. I agree that it would be pretty surprising if licences carried no weight at all in social games. So far it's just not clear how big that impact is and what that means for the dynamic of the industry. After all, there have been plenty of well known branded retro titles on Facebook which haven't fared so well, and I'm sure most consumers are aware of the fact that Scrabulous is not the official Scrabble. It's an interesting question either way - we'll all know a lot more in the next 6-12 months I'm sure! Thanks Dan – good points both. I agree that it would be pretty surprising if licences carried no weight at all in social games. So far it’s just not clear how big that impact is and what that means for the dynamic of the industry. After all, there have been plenty of well known branded retro titles on Facebook which haven’t fared so well, and I’m sure most consumers are aware of the fact that Scrabulous is not the official Scrabble. It’s an interesting question either way – we’ll all know a lot more in the next 6-12 months I’m sure!

]]> By: Dan Ogles http://blog.playfish.com/2008/04/08/scrabble-versus-scrabulous-facebook-fight-will-show-whether-brands-matter-for-social-games/#comment-112 Dan Ogles Mon, 14 Apr 2008 01:14:03 +0000 http://playfish.wordpress.com/?p=104#comment-112 To be fair, this isn't really a great test for branding. Scrabulous is in trouble because its brand name is directly derivative of Scrabble's. In fact, one could argue that this is the reason Scrabulous became so popular in the first place - would nearly as many people have signed up for Scrabulous if its name were not derivative? Distribution is of course different for these games, but I would bet that a strong brand could be more effective than a friend invite for two reasons: 1) the backlash of spammy "invite 20 friends to see your results" FB apps causing people to ignore invites, and 2) the sheer multitude of apps out there. I have too many apps installed already, and I have 10 invites sitting in my inbox right now. An invite featuring a known brand would make me more likely to install, personally, moreso than the person who invited me. To be fair, this isn’t really a great test for branding. Scrabulous is in trouble because its brand name is directly derivative of Scrabble’s. In fact, one could argue that this is the reason Scrabulous became so popular in the first place – would nearly as many people have signed up for Scrabulous if its name were not derivative?

Distribution is of course different for these games, but I would bet that a strong brand could be more effective than a friend invite for two reasons: 1) the backlash of spammy “invite 20 friends to see your results” FB apps causing people to ignore invites, and 2) the sheer multitude of apps out there. I have too many apps installed already, and I have 10 invites sitting in my inbox right now. An invite featuring a known brand would make me more likely to install, personally, moreso than the person who invited me.

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