Just as Who Has The Biggest Brain? is approaching the two million installs mark on Facebook, you might have noticed our first steps into in-game advertising, courtesy of Google.
In the US that means short rich media (ie, video) ads, while in other parts of the world it means static images or text. The ads are placed at the end of the game, just before you start another session – an “interstitial” in industry speak. Why? We believe in giving players YouTube-like instant access to game play rather than forcing people to sit through an ad before they can play or having a set of distracting banners around the game. Rich media ads at the end of the game however provide a nice short break before the next intense gaming session to beat your friend’s score. Plus we think they’re pretty cool too!
These are early days – we’re still experimenting and considering different ways of allowing for sponsorship in social games which are both efficient for advertisers and enjoyable from an user-experience standpoint.
Let us know what your thoughts are! And now, back to the lab…
Tags: advertising, google, in-game ads, monetization, playfish, rich media, social app, social games, video
April 14, 2008 at 7:17 am |
Nice Site layout for your blog. I am looking forward to reading more from you.
Tom Humes
April 17, 2008 at 8:08 am |
[...] hun eigen artikel (engelstalig) hier. Stem of voeg toe aan : Around-game Advertising « Vorig [...]
April 25, 2008 at 2:47 pm |
An interesting idea, but a bad idea in my opinion. Those adventising mid way apps don’t work, just look at websites that use them when you go to specific pages. People just click skip cos they wanna do what they want, not have some advertising shoved their faces just cos the company wanted to get extra money.
May 4, 2008 at 8:12 pm |
Personally, I find those advertisements very annoying and it’s enough to make me discontinue playing. For the short-burst casual, game experiences of titles like Who Has the Biggest Brain and Word Challenge, an advertisement between sessions is be intolerable.
May 23, 2008 at 4:38 pm |
yo david ricardo santeliz quiero entrar a jugar para ver como se juega y para ganar puntos.
May 26, 2008 at 8:39 pm |
salut
nouvelles expériences , une facon de plus de se détendre au calme
May 30, 2008 at 6:43 pm |
Nobody really reads them
Sorry
Sad But True
May 31, 2008 at 9:47 am |
I love this game It`s realy very intrerrested mwah!!!!!!!!!!!
June 2, 2008 at 8:25 pm |
Please put the game at http://www.hi5.com!
I play it in Facebook and i lova it!
June 13, 2008 at 9:39 pm |
quiero jugar!! por que me encanto el jueguito
June 14, 2008 at 10:22 am |
it is an interisting game but my score is good as my age my age 12years old and my score is 2789
June 17, 2008 at 2:54 am |
holi me encanta jugar besitos!♥♥♥
June 18, 2008 at 3:41 pm |
Det er bare et godt spil
July 3, 2008 at 10:25 pm |
me gusto el juego
es un vicio
July 9, 2008 at 1:15 pm |
wish playfish provide more products to play on facebook, they are very knowledgable. It should be a practical, durative project.
July 29, 2008 at 10:31 pm |
aqui quiero jugar
July 30, 2008 at 12:22 am |
que beno es el jogo besoooooooosssssssssssssssss
September 23, 2008 at 3:52 pm |
entretenido
October 18, 2008 at 8:47 pm |
olas me paso pasate
soii carliita
December 19, 2008 at 1:00 pm |
[...] April we launched in-game advertising with Google and in July, we launched in-game transactions with Paypal. Today, we’re proud to announce the [...]